Fantasy Football AwardsWe know you’ve been waiting for the NFL season to begin because you’re excited to get your Fantasy Football underway. Well, the big day is here and we at Lachman & Co. want to make sure you have the best Fantasy Football awards this season. You already have your team picked, your favorite team’s jersey and the pizza ordered, but do you have your league’s trophy picked out yet?

 

Don’t sweat it. Lachman & Co. is the #1 place to design and order your Fantasy Football league’s end of the season trophy. Whether you award a single trophy to the winner, several awards to the top finishers or add a plaque to an existing trophy, Lachman & Co. will help you make your Fantasy Football league look professional with an impressive award.

Fantasy Football Trophy

 

Every fantasy football league these days awards its best teams with some sort of tangible prizes and while leagues have gotten creative with fantasy prize options (from cash prizes to big screen TVs), the fantasy football trophy is still a staple in most leagues. Fantasy Football participants have gotten very creative with Fantasy Football league trophies, even adding some tongue in cheek humor to the design (and name) of the award).

 

Some questions you might ask before choosing your trophy (or trophies) at Lachman & Co. are the following: Do you want to present a new trophy each year? Are you looking for a low-cost trophy or a high-end because Lachman & Co. offer both? Do you want your trophy to be customizable with your league or champions’ names? Do you want to give your trophy a name?

 

Whether you’re a San Francisco 49ers, New England Patriots, Pittsburgh Steelers or Detroit Lions fan, or any of the other great NFL teams, you’ll be thanked profusely for coming up with creative and fun trophies for your Fantasy Football league this season. Contact us at Lachman & Co. today to ensure your trophies will be ready and shipped by the end of the NFL season. Call us at (248) 948-9944.

Fantasy Football League Trophy

 

 


There are too many summer traditions to name here. One that seems to come up every summer, especially around this time in early August, is for parents, teachers and children to exclaim, “I can’t believe how quickly summer has flown by!”

 

Indeed, it does seem like we only blinked and summer is nearing its end and we’re all shopping for new clothes and school supplies for our children. At Lachman & Co., we know that “Back to School” time means getting the latest greatest for our kids. Autumn and a new year of school means starting over with new things.

 

Lachman & Co. is excited to showcase our new Back to School collection, featuring the finest backpacks, keychains and technology products to engrave with your student’s name. Of course, with the growing popularity of Yeti-style products, we have some of the best and most affordable Thermoses and tumblers available. These make wonderful Back to School gifts for a teacher’s class or for a school to resell. Our durable tumblers with double wall vacuum insulation (shown below) are also great for fundraising opportunities.

 

Personalized Tumbler - Back to School Special

 

School Athletic Directors and volunteers involved with middle school and high school athletic departments love Lachman & Co.’s many offerings for school sports awards, banquet gifts and booster products. Show your school spirit with our customizable school sports products – all of which can be imprinted with your school logo. Whether it’s for the football, tennis, softball, baseball, lacrosse or track team, Lachman & Co. has been the first phone call high school athletic directors make before the students return to school and fall sports season begins.

 

Back to School time is exciting and we are excited to offer our top of the line promotional products and engraving options to you and your child’s school. Call Lachman & Co. today to see everything we have to offer Call today: (248) 948-9944.

 

 


Time is something that we all talk it about and yet it’s one of those things we can’t change. We each have 24 hours in our day no matter how wealthy, busy, lazy or productive we are. No matter how much we desire to have more time in our day, it’s just an impossibility.

 

At Lachman & Co., we want you to get the most out of your daily allotment of time. We know you’re busy, successful individuals who are trying to get the most out of your workday. We don’t want you to be bogged down dealing with ordering your company’s sales awards or trying to figure out the best place to get customized engraving done on your annual sales plaques.

 

Golf Trophies

 

At Lachman & Co., we are willing to take the extra time to help you — our clients. Helping you decide the best-looking sales awards that will really mean the most to your sales team is what we’ve been doing for generations. No matter where your company is located we pledge to take as much time as you need to decide on the best options for your company.

 

Hundreds of the top corporations and small businesses throughout North America trust Lachman & Co. for their engraving and sales awards needs. We know it’s because we are willing to go the extra mile for our clients. This summer, like all summers, Lachman & Co. is going above and beyond for our many Country Club clients. Whether it’s a golf tournament plaque, crystal award or glass award or a tennis trophy, our Country Club professionals know that Lachman & Co. is their first call every summer.

 

We also specialize in Equestrian event trophies, ribbons and rosettes for many equestrian clubs and associations for our horse lovers throughout the Midwest.

 

Call Lachman & Co. today to see how we’ll go to go the extra mile for YOU. Your coworkers will hold you in the highest regard for your time and dedication in choosing the best sales awards. Call today: (248) 948-9944.


 

Father’s Day is right around the corner and that means it’s time to decide what to get the men in your life. Whether it’s your dad, grandfather, husband, uncle or son, Father’s Day is a great time to show your appreciation for all these guys do. Remember that those cheesy neckties are just not going to cut it anymore.

 

Fathers come in many forms. Some are still with you physically, while others only remain in your heart. Some fathers are biological, some are adopted, and others are simply chosen. However, what all these dads share is an undying devotion to serve something greater than themselves.

 

Father's Day Engraving Gift

 

While it can be a challenge to find the perfect gift for these men, at Lachman & Co. we think the present they will appreciate the most is something personalized. Our 125 years of experience tells us that an engraved gift is a gift that truly lasts. It shows that some time and attention went into its selection. At Lachman & Co., we can engrave on just about anything and that adds a “forever” value that will be cherished.

 

For example, with golf and tennis season well under way, why not buy Dad one of our stunning golf or tennis products. We have gorgeous glass, crystal and marble items that will sit proudly on Dad’s desk. Or, consider an engraved walnut or mahogany plaque with a personal inscription on it for your father or grandfather. It’s an award that he’ll cherish because it’s unique. The beautiful award is something he can show off and he’ll be proud to hang it in his office or man cave.

 

Father's Day Engraving Gift Hammer

 

At Lachman & Co. we can engrave just about anything. Maybe it’s his favorite nostalgic tech product? Maybe you have his beloved pocket knife to engrave or you want to bronze his running shoes from his final half marathon? Whatever the item, why not make it something that will last and he’ll cherish for decades to come?

 

Visit our website at www.4-awards.com today or call us at (248) 948-9944. We’ve been putting our customers first for generations and we’re ready to put you first too.

 


 

Lachman & Co. is one of Metro Detroit’s oldest family businesses. Lachman & Co. was founded by Joseph Lachman, a watchmaker, in 1893. Many decades later and now located in Southfield, Michigan, the company is run by Joseph’s great-granddaughter, Carrie Lachman, and now sells and custom engraved trophies, crystal awards and executive gifts.

 

While Lachman & Co. has been a B2C family business for over 125 years, what most people don’t realize is that we are predominately a B2B operation, working directly with other businesses. Yes, anyone can come into our store on Telegraph Road just north of 8 Mile Road and order a beautiful gift for a wedding shower, graduation gift, hostess gift, Mother’s Day gift and Father’s Day gift, but most of our business is the result of longstanding relationships with other businesses, nonprofit organizations, country clubs, churches, synagogues, and government offices.

 

Carrie Lachman of Lachman & Co. - Awards, Trophies, Gifts, Engraved Products

 

In some cases, it is the human resource director of a Fortune 500 company who has been ordering sales awards each year for the past several decades. In other cases, it is the golf manager at a country club who knows to order the club’s golf trophies from Carrie each spring. The personalized service is second to none and it’s rare to find a company that takes such pride in its work anymore.

 

For Carrie Lachman and her staff, that personalized service and commitment to quality is something that Lachman & Co. prioritizes in our digital age. Yes, businesses can order their engraved awards and plaques from an offshore company on the Web, but they’ll be missing out on the expertise and several years of experience in choosing the best award for the proper event. That is what makes Lachman & Co. unique in today’s day and age.

 


According to an article in Forbes Magazine, Lady Gaga routinely gives friends custom-made engraved gifts. This multi-award winning superstar can get her friends anything because money is no object, but she understands the personal meaning behind engraved gifts.
 
Lady Gaga must be on to something. Personalized keepsake gifts are elegant reminders of special days and the hard work people put into their job. Whenever we hear that it’s so challenging to find the right gift for someone, we at Lachman & Co. like to remind them of the lifetime of appreciation the recipient will receive from a personalized keepsake. 
 
Personalized Keepsakes
 
When it’s time to honor someone — for an anniversary, a sales award, a work milestone or to recognize a special effort — helping them commemorate the occasion with an engraved keepsake serves multiple purposes. It shows that time and care went into selecting the gift and it also is something they will keep forever. At Lachman & Co. we sell a large variety of beautiful gift options that can be engraved with your message and the date of the milestone. 
 
The other nice thing about a personalized keepsake is that it has the date engraved on it so the recipient will also remember when they received it. Engraved keepsakes are also perfect for weddings and engagement parties, anniversaries, and many other memorable occasions. Lachman & Co’s keepsake gifts include jewelry and other adornments, but we also offer commemorative gifts with functionality. If you don’t see the particular gift you’d like engraved on our website, just ask us and we’ll do whatever it takes to order it for you and then engrave it. For more information visit our large selection of custom gifts on the Lachman & Co. website at www.4-awards.com.

There’s something special about personalization. We know that sounds funny because the definition of personalization is that it is made special for that individual. However, it’s true. When you present a colleague, boss or client with a beautiful glass photo frame, that’s a very nice gesture and it will be received as such. When you present the same beautiful glass photo frame and it has the words “Thank You for Your Guidance and Dedication” personalized with their name etched in the glass, it says you were willing to go the extra mile.

Engraved Glass - Executive Gifts

From wedding gifts engraved with the bride and groom’s names to gorgeous glass, crystal or marble executive gifts, Lachman & Co. is able to personalize hundreds of gifts to fit the occasion. For four generations, we’ve understood that personalized engraving truly takes a gift up a notch. Since engraving requires forethought, your gift recipient will know that some time and effort was put into the gift. Engraving is an art form and it will make your gifts even more impressive.

Please take a moment to browse through Lachman & Co.’s vast array of crystal, marble, granite and even solid wood gifts that can be customized with an engraved message. We promise it will be appreciated.


 

Although the 51st Super Bowl was only the 5th most watched in history, it was truly one of the most exciting sporting events of all time. The lesson most people will take from the Big Game this past Sunday night is to never give up. The Atlanta Falcons were winning big all game, but the New England Patriots didn’t give up and scored 31 unanswered points to win the championship in overtime. Led by their quarterback Tom Brady, the Patriots never gave up and emerged victorious.

 

Tom Brady 2017 super bowl

 

In business, this is a great lesson as well. It’s important for executives to never give up. The other lesson business people can take from Super Bowl 51 is that awards motivate employees to succeed. After all, each player on the gridiron Sunday evening was motivated to win a Super Bowl ring and the coveted Lombardi trophy for his team. In business, sales awards motivate our top producers to succeed. Sure, they will tell you that they just want to bring more revenue to the business, but the idea of being praised and rewarded with a beautiful sales award is just the right incentive for many salespeople.

 

At Lachman Co., a 4th generation Detroit company, we know how crucial these sales awards are for your workforce. Employees pride themselves on winning sales awards each year and display them proudly in their office. HR Managers and sales directors should contact Lachman Co. today to discuss options for sales awards for your company. Whether glass, crystal, lucite or any other type of sales award you’re looking for, you can be certain that we will create the perfect sales awards for your top workers. We also have a wide array of other staff awards including milestone awards for years of service, executive gifts and donor plaques for nonprofit organizations. Call us today for personalized service at (248) 948-9944.


Once again the North American International Auto Show is turning all eyes around the world toward the Motor City. Cars put Detroit on the world stage a century ago and they continue to provide Detroit with the attention this great city deserves each January. One of the lesser known aspects of the Auto Show in Detroit each year is that there are winners presented with awards at the conclusion of the show.

 

Auto Show In Detroit - Sales Awards

 

Like most industries, beautiful awards are presented to showcase the commitment and success of professionals. Automakers, car company executives, dealership owners and car salespeople are just some of the individuals presented with awards at the Auto Show. Awards are also presented to those who design the cars, the mechanics who do the behind the scenes (or under the hood) work and the techies who put the computer and navigational infrastructure into the automobiles.

 

For four generations, Lachman & Co (based in Southfield, Michigan) has been designing and engraving every type of professional award. Our custom made trophies, plaques, and glass and crystal awards are among the most beautiful in the world. Like a beautiful Corvette coming off the assembly line in Detroit, our gorgeous awards will be the pride and joy of your top salespeople. Call us today to learn more about how we can help you reward excellence in your company.

 


This is a custom award Lachman & Co. produced out of glass and aluminum for Metaldyne Performance Group, Inc.

Metaldyne Performance Group, Inc.

 


Rubin: Born in 1893, Lachman & Co. ages gracefully

 

Stick around for 123 years and you generate a few stories, like the one about the fire.

That was 1943. Sol Lachman had died on the operating table seven years earlier — they were clumsy with brain tumors back then — but his widow was running the jewelry business, and Dora was tough.

She sifted through the rubble of Lachman & Co. the next day, found whatever wasn’t ruined, rented a storefront across the street on Michigan Avenue in Detroit and went back to work.

Seven decades later, Lachman & Co. has migrated north to Southfield. Like medicine, it has evolved; founded by a watchmaker in 1893, it now sells trophies, awards and executive gifts — basically, anything you might expect to be engraved and presented to someone who succeeded.

The company is far from the oldest in Metro Detroit, but this is an era where people live longer while occupations are almost disposable. A tenure that dates to Grover Cleveland’s second presidency seems at least worthy of a plaque — which brings up another story.

As part of the Detroit 300 celebration commemorating the city’s tricentennial in 2001, any business that had been around at least 50 years received a keepsake with a mounted Pewabic tile.

Lachman & Co. won the contract to create them, meaning “we made our own plaque,” Carrie Lachman says. “And they paid for it.”

Lachman, 54, represents the fourth generation. She’s the one who oversaw the migrations to Telegraph Road above Eight Mile and to the Internet.

Meantime, the first three generations oversee her.

 

 

Respecting the past

 

Portraits of her great-grandfather Joseph, grandfather Sol and father Philip take up most of wall behind her wide granite desk.

They just hang, though, rather than loom.

“It’s fun to tell the stories,” she says, “but it’s not me. I didn’t do it.”

It’s a sensible attitude, and probably a healthy one. Running a business carries enough responsibility without answering to someone who greeted customers on Michigan Avenue when it was dirt.

The oldest company in southeast Michigan is considered to be George Jerome & Co., a surveying and civil engineering firm in Roseville. Other extremely senior citizens include the architecture firm now known as SmithGroupJJR (1850) and the Roma Cafe (1890).

The Detroit News has been around since 1873, and we’re not even the oldest newspaper in our building. But Lachman & Co. has seniority over Pewabic (1903), Faygo (1907) and Better Made (1930).

The longevity “is exactly what drew me in,” sayd Doug Fraser, Michigan regional manager for the insurance reconstruction company Belfor USA.

He drives by the showroom on his commute to work, and the sign that reads “Established 1893” resonated when he needed an award for something akin to employee of the year.

“I didn’t want something cheap out of a catalog,” he says, and he’s since become a regular: “The selection is extraordinary, and the place is authentic.”

 

One ring, or 100 clocks?

 

If you won a bowling trophy in the 1950s, Carrie Lachman says, her dad probably provided it.

He began the transition from jewelry to corporate gifts and awards the day someone came in, admired an expensive Longines clock and said, “I’d like 100 of these.”

Carrie Lachman had once intended to go into theater, then considered fashion before Philip Lachman’s illness brought her into the firm. The youngest of five children, she’s the only one still in the area, and her two collegiate sons have other interests.

It strikes her that having made the company her own, with emphases on glass and crystal and a business model heavy on phone, mail and online orders, she might ultimately be the last Lachman out the door.

If that happens, she says, she’ll be OK with it — as was her father, who died in 1995.

“Don’t ever let this business run you,” he once told her. “You run the business.”

She takes that as permission to close, sell, change, or do whatever she sees fit. But that’s well down the paved road.

For now, she has orders to fill and helpful bureaucrats to correct. Every time she fills out a form, Lachman says, a clerk assumes there’s a typo and tries to change her date of opening to 1983.

Nope, she tells them. It’s 1893, a very good year.

 

 


Route To Success

 

Local women entrepreneurs grow their businesses through technology.

 

It’s well documented that there is a dearth of entrepreneurial women in leadership positions in the technology industry. At tech conferences, there are long lines for the men’s restrooms, with uncharacteristically short lines at the women’s.

 

Beyond Marissa Mayer at Yahoo and Sheryl Sandberg at Facebook, most people would struggle to name other women running tech companies. Camp Inc., a new summer camp in the Rocky Mountains focusing on entrepreneurship and technology, finds it challenging to recruit teenage girls for its second summer, despite significant scholarship grants specifically for female campers.

 

The majority of entrepreneurs who have launched successful startups are men, and few Fortune 500 technology companies have women in top executive positions. Both business graduate schools and technology institutes are struggling to enroll more women to help change this imbalance.

 

Four entrepreneurial women, each with local roots in Metro Detroit, are bucking the trend and have found business success by using technology. They are not recent college graduates who have grown up with Facebook, Twitter and e-commerce; these serious entrepreneurs are middle-aged professional women who have discovered ways to exploit the Web, mobile apps and social media to grow their businesses.

 

Harnessing The Internet

Carrie LachmanCarrie Lachman is a fourth-generation owner of Lachman & Co., a custom awards and engraving store in Southfield. Her great-grandfather started the business more than 120 years ago as a jewelry store in Detroit. Succeeding her grandfather and then father, Lachman became the first female to lead the company. She likes to say she took a bricks-and-mortar business in Southfield and made it global, thanks to the Internet.

 

“Engraved awards and customized promotional products are a highly personalized industry, but with a dynamic website and an international reach on social networks like Pinterest, LinkedIn, Twitter and Facebook, we’ve found new corporate clients all over the country and in Canada,” she said.

 

“We used to rely on sending out large catalogs of our items through the mail and on customers calling in or faxing us their orders,” Lachman explained. “But as soon as we had to change an item or its price, it was cost prohibitive to reprint the entire catalog. The Internet has made everything easier for us. Our catalog has moved online, and we use social networks to tell our clients and prospects about new products.

 

“The Internet has changed everything in our industry. For clients, everything is an emergency, and we were one of the first to embrace the new technology that allows us to provide products quicker than ever before.”

 

Taxes For Ex-Pats

 

Diane Siriani, a local CPA, says that “technology” has been the buzz word in the accounting and tax industry for as long as she can remember. She started her career with a midsize firm more than 25 years ago, but after 9/11 she recognized that how the industry does business was going to change.

 

“In 2007, I purchased a tax service in Wyandotte and a significant side to this purchase was my ability to gain Internet presence with the help of the prior owner, who already had a tax preparation website.”

 

Little did Siriani know that website development was the easy part. She still had to find a niche, which proved more challenging.

 

“In March 2008, my daughter and her husband moved to London. The next year, when their tax return was due, they asked me to get involved. The wheels started turning and ExpatriateTaxReturns.com was born.”

 

Diane SSiriani recognized that countless American citizens live and work abroad who are confused about a special U.S. income tax they had to pay. Known as an expatriate tax, all American expats must file income taxes with the IRS each year even if they are being paid a salary from a foreign entity.

 

Siriani’s business model was to market to these expatriates through the Internet and have tax experts around the country prepare their expat tax returns. Her company has grown from preparing 100 returns the first tax season to more than 2,500 today.

 

Using Skype to videoconference with clients from around the globe, Siriani and her team of tax professionals patiently walk their clients through the complicated process of preparing expat tax returns. Even though Siriani has a local office in Metro Detroit, her business is borderless. She hires accountants from all over the country and uses social media to market her expertise.

 

“As a result of my development of ExpatriateTaxReturns.com,” she said, “we have brought our high-tech systems in house to our CPA firm, which keeps us ahead of the technology curve.”

 

Artist Banks On Social Media

 

Former Detroiter Julie Staller-Pentelnik has been a professional Judaic artist for more than 30 years. She specializes in Judaic art, ketubahs, mezuzahs and calligraphy pieces. Living in Cincinnati, with its small Jewish community, limits her ability to sell her artwork traditionally, but this entrepreneurial artist has turned her business into a thriving e-commerce company.

 

Julie Staller Pentelnik

 

Staller-Pentelnik sells most of her artwork online through her well-trafficked website (jspjudaic.com) and social networks. Displaying her artwork, like ketubahs, on social networks like Pinterest, a website that brides-to-be flock to before their wedding, has really spiked her annual sales.

 

She created a web presence about 10 years ago and, in the past few years, has realized that social media significantly expands her marketing reach.

 

“Through social media connections, I have been able to share my work, as well as learn what other Judaic artists have to share,” she said. “These connections have been made possible and enhanced by my ability to follow and share on different social media outlets.”

 

 

Online Marketing Boost

 

Cathi Lefton of Cathi Lefton’s Closet Redesigns found technology was changing her industry and she had to take part if she wanted to remain relevant in a crowded field. “Almost all of the new products coming out in my industry are introduced by email and on the Web,” she said. “All of my own marketing is done online.”

 

Thirty years ago, Lefton began working for the company that redesigned some of the closets in her own home. She learned the basics from the owner and, when he closed his shop, Lefton launched her own company.

 

“I used to advertise every week, but it really ate into the profits so I began looking to social media to market my company,” she said.

 - use bestShe recently received a call from a new client who said she asked on Facebook for a closet designer and immediately received three responses to call Lefton.

 

Traditional “word of mouth” has moved to the Internet, Lefton realized. Now, she shows off her expertise on her website, closetsthatwork.com, where she posts before-and-after images of closets she has redesigned. She also launched Facebook and Pinterest accounts.

 

Lefton’s business has grown many times over because her clients and friends are able to share photos and videos online of her work. She also uses LinkedIn, the business social networking site, to network with home builders, architects and interior designers who refer clients to her.

 

Women entrepreneurs have the same access to 21st-century technology as their male counterparts. It’s a level playing field for all business owners when it comes to putting a business on the Web.

 

While women still trail men when it comes to business ownership and launching startups, these four women entrepreneurs demonstrate that with dedication and the willingness to expand beyond the traditional walls of a company through the Internet, the sky is the limit.

 

Each of these businesswomen has found success through technology in ways that were not possible even a decade ago. These women say they’ll keep adapting as new technology emerges and will continue to watch their businesses flourish.

 

 By: Rabbi Jason Miller, Contributing Writer

 

Rabbi Jason Miller is an entrepreneur, educator and blogger. He is the technology expert for the Detroit Jewish News. Miller owns Access Computer Technology, a local computer support, web design and social media marketing company. Follow him on Twitter at @RabbiJason.

 

 


 

 

Employees like to feel valued and appreciated for what they do for your company and its mission — not to mention your bottom line. When employees commit to working for an organization, they like to feel like they are part of a team and family.

 

Often, they spend more time with coworkers than most other people in their lives.

 

P-1965PARecognizing the contributions employees make to an organization helps solidify relationships, fosters employee engagement and loyalty to the organization.

 

We are all wired differently, and not every social style needs public recognition, but even the most introverted person appreciates recognition for a job well done.

 

We all have a basic need to feel valued and loved. I’m always amazed when I acknowledge someone’s good performance or, recognize something they have done, at how they smile and seem to appreciate the feedback. Whether an employee is an introvert or an extrovert, it is important to recognize them for their hard work.

 

P-4502PA

There are two types of recognition:

 

Informal Recognition

 

You don’t need to have an overly formal process, spontaneous recognition is also important and can send a strong message. The closer recognition comes to a task, the more the employee will associate that recognition with the desired behavior.

 

Spontaneous recognition can be as simple as walking by an employee, observing a desired behavior and commenting on how much you appreciate it. These informal moments are invaluable and can reinforce an employee’s desire to do a good job.

 

T-302JDTFormal Recognition

 

Part of the challenge of recognizing employees, is making it a priority, stopping to think about it and doing it on a regular basis. Creating a structure for formal employee recognition is important and can help ensure employees get recognized.

 

This can be as simple as designating a certain month of the year as a month that employee contributions are recognized. Or, as structured as developing an employee-of-the-month program or employee-of-the-year dinner.

 

So what are some things that can be done to recognize employees?

 

Identify what is important to the employee

 

When doing employee recognition, it is important to find out what is important to the employee. It’s amazing how we think we know what would be really cool for someone else and then come to find out it is not as cool as we thought.

 

Some employees may value a day off with family or a preferred parking space. Others may value a dinner gift certificate, a home improvement store gift card or a mall gift certificate. The ideas are endless but the key is to find out what is important to that employee and identify a recognition gift that they would value and appreciate.

 

Ways to recognize employees

 

E-926MTRThere are lots of approaches to surprising and/or recognizing employees.

 

• public forums

• staff meetings

• annual employee dinners

• organization newsletters

• put a plaque on a wall

• surprising them at lunch

• meet them at their car at the end of the day

• a poster in the lobby

• a spot on the company website

 


Get creative!

 

The ideas are endless and so is the potential for creativity. Use your imagination and draw on the ideas of coworkers and those who know the employee best.

 

There are also organizations that sell employee recognition gift catalogs. The gifts come in all kinds of shapes and sizes and can be customized at varying price levels for budgeting purposes. The beauty of these programs is the employee can pick out a gift they want! Let them order their gift, and when it arrives, present it to them with a thank you!

 

At Lachman & Co., we are professional engravers specializing in creating custom engraved recognition products. Our awards represent the ultimate expression of excellence and perceived value, designed to motivate, inspire and retain the top performers in any organization. We offer a wide selection of shapes, sizes and themes – from stunning contemporary crystal awards to traditional solid wood award plaques, as well as an extensive line of desk and personal gifts. Our products are ideal for any award or gift occasion – corporate milestones, service and retirement, team or individual recognition, sponsorship, volunteer gifts – virtually any recognition event for corporations, schools, organizations or individuals alike. We invite you to browse our products and we look forward to working with you!

 

 


The globe has long been used as a symbol of accomplishment, wisdom, and unity; all worthy of awards and recognition.  When we think of champions and moments of great success, usually there is a trophy to commemorate the event and embody the competitive spirit.

 

These two characteristics are combined in our globe series, designed to shed light on the bigger picture of awards and recognition with a variety of styles, shapes and sizes to fit your event and budget.  Take a look at our beautiful collection and see for yourself that it really is possible to  hold the world in your hands.”

 

VIEW OUR GLOBE SERIES

 

Globe Trophy


If you’re like 114 million other people, you probably tuned in to watch the Super Bowl on TV earlier this month.

 

For many Americans, the Super Bowl is all about football, food, friends and a lot of funny commercials. But if you actually attended this year’s “Big Game,” between the Seattle Seahawks and the New England Patriots, then your Super Bowl experience was about being in Phoenix and being part of history being made.

 

Why not preserve this wonderful memory with a keepsake memento of your Super Bowl ticket?

 

Lachman & Co. has a NEW version of our Program & Ticket display for all Super Bowl attendees and both Seahawks and Patriots fans (see below).

 

Our official Super Bowl 49 ready-made wall mountable program & ticket display with mahogany frame is the perfect way to save that Super Bowl Memorabilia! Engraved with the Super Bowl 49 logo, team logos and the actual game scores.  Great gift for any Super Bowl attendee and both Seahawks & Patriots fans.

Additionally, Lachman & Co. has sports memorabilia holders for your favorite treasures. From ball holders to tickets plaques, call us to help you preserve these fond memories.
Sports, Sports and More Sports
at 4-Awards.com
Whether you’re a sports memorabilia collector, just a big sports fan
or looking for the perfect gift for the fan…
From NFL Super Bowl and NHL Winter Classic to
the World Series and the Stanley Cup, we have everything
you’ll want to display autographed balls, game tickets,
jerseys and baseball bats.
Visit our website today to see some of our thousands of options. 

The holiday time is a time of giving to your employees. Rewarding your workforce should be done for several reasons. It is important to reward your team with a holiday bonus to celebrate the end-of-the-year and their efforts over the past twelve months. It is also a time to keep your vital staff members energized for the coming New Year.

Lachman & Co. - Michigan's Favorite Engraver and Awards CompanyMany executives and business owners use the December holidays and the New Year as a time to improve a corporate recognition awards and corporate gift program. These programs can be a key to success for your business. Studies show that employees who are recognized and rewarded for hard work will continue to improve and stay hungry. Corporate gifts, including end-of-the-year awards, are important to let our people know their work is vital to the company’s continuing success.

Trophies, desk displays, framed awards and plaques are wonderful ways to recognize and thank the employees who earn them. Rewarding measurable achievements,engaging employees, motivating personnel and creating a corporate ‘Culture of Recognition’ are all keys to a successful company.

Let the corporate awards and engraving experts at Lachman & Co. help you pick out the right end-of-the-year recognition gifts and awards today. Visit our website at 4-awards.com or call us today. Your business depends on it!

Wishing you, your colleagues and your family a Happy Holidays and a successful year!


 

Check out these Last Minute Holiday Gifts for the Executive at 4-Awards.com. We have an impressive selection of Executive Gifts. Quantity discounts and logo personalization available.

Last Minute Holiday Gifts for the Executive


Inergy of Michigan

LACHMAN & CO. OF SOUTHFIELD, MICHIGAN CREATES 300 CUSTOM-MADE CRYSTAL GLOBE TROPHIES FOR INERGY

Plastic Omnium, a leading global supplier of automotive components and body modules, automotive fuel tanks and systems, and waste container solutions, hosted a grand opening event today for its newly-constructed Inergy Automotive Systems Huron Township plant. The new plant is one of the largest of Inergy’s 32 manufacturing facilities worldwide. Approximately 300 customers, business partners, automotive industry leaders and local and international dignitaries gathered for the celebration. Everyone went home with a custom-made crystal globe trophy produced by Southfield-based LACHMAN & CO., a fourth generation family-owned and operated business in Metro Detroit.

The new 292,000 square-foot facility, located at 36000 Burelle Ave. in New Boston, Mich., today employs 400 skilled manufacturing and administrative workers and produces plastic fuel tanks.

“We are not only celebrating the opening of this facility, but our commitment to the state of Michigan and the growth of the automotive industry as a whole,” said Mark Sullivan, president and CEO of Inergy Automotive Systems in the Americas. “We strongly believe in the skilled workforce here in the automotive capital of the world, and we are proud to increase our footprint in this great state.”

Mr. Laurent Burelle, chairman and CEO of Plastic Omnium cuts the ceremonial ribbon at the grand opening of the company’s Inergy Automotive Systems Huron Township plant on Oct. 15 2013. Pictured left to right: Paul Henry Lemarie, director and COO of Plastic Omnium; Jean Burelle, chairman and CEO of Burelle SA; Eliane Lemarie, Plastic Omnium board member; Laurent Burelle; Ambassador Francois Delattre, French Ambassador to the United States; Hau Thai-Tang, group vice president, global purchasing of Ford Motor Co.; and Mark Sullivan, president and CEO of Inergy Automotive Systems, the Americas

Speakers during the event included, Ambassador François Delattre, French Ambassador to the United States, Hau Thai-Tang, vice president, global purchasing for Ford Motor Co. and Laurent Burelle, chairman and CEO of Plastic Omnium.Dignitaries in attendance included Michigan State Senator Patrick Somerville, State Representative Martin Howrylak and Wayne County Executive Robert Ficano.

After the luncheon and speaker program, guests toured the new facility, where they were able to view some of the plants’ production lines.  The Inergy Automotive Systems Huron Township plant manufactures plastic fuel tanks using the company’s extrusion blow molding process. Extrusion blow molding allows the company to produce tanks from one solid piece of plastic that can be custom molded to fit customer specifications.

Plastic fuel tanks are lighter than their metal counterparts, resulting in increased fuel economy, resistance to corrosion, durability in crashes and cost-efficiency in production.  As a tier one supplier, Plastic Omnium’s Automotive Division manufactures exterior parts for automotive manufacturers in all markets across the globe.


The Bharatiya Temple

 

Lachman & Company recently created a custom donor plaque for THE BHARATIYA TEMPLE in Troy.

This Hindu Temple is a newly finished building that won some very impressive architectural awards.  Carrie Lachman was  invited to the opening so they could acknowledge Lachman and Company for designing these beautiful plaques which are now hanging in their entrance way.

Here are some photos from the event:

TEMPLE


This year Lachman and Company celebrates its 120th Anniversary in business and we are very proud and excited to offer our customers the most comprehensive line of high-quality recognition products available.

 

We have kept the favorites and have added many new beautifully designed pieces in all areas.  We are very excited about the new line of awards and plan to extend these lines in the future.  All of the dedicated people at Lachman and Company thank you for your past support and look forward to serving you in 2013.

 

Please contact us for any or your golf outing events and family reunions this summer and don’t forget gifts for all of the Dads and Grads coming up this month in June.

 

Some of the exciting events we had the honor and pleasure of providing awards for in the recent past include the Detroit/Wayne County Port Authority in which we created the Carl Levin Bronze Plaque and the L. Brooks Patterson Elite 40 Under 40 Awards.

 

Have a look at the wonderful Father’s Day and Graduation gift options we are offering this month.

Carl Levin

The Detroit/Wayne County Port Authority just sent us this photo of the Carl Levin Bronze Plaque Lachman & Company created.

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Fantasy Football Awards

 

Fantasy Football AwardsWe know you’ve been waiting for the NFL season to begin because you’re excited to get your Fantasy Football underway. Well, the big day is here and we at Lachman & Co. want to make sure you have the best Fantasy Football awards this season. You already have your team picked, your favorite team’s jersey and the pizza ordered, but do you have your league’s trophy picked out yet?

 

Don’t sweat it. Lachman & Co. is the #1 place to design and order your Fantasy Football league’s end of the season trophy. Whether you award a single trophy to the winner, several awards to the top finishers or add a plaque to an existing trophy, Lachman & Co. will help you make your Fantasy Football league look professional with an impressive award.

Fantasy Football Trophy

 

Every fantasy football league these days awards its best teams with some sort of tangible prizes and while leagues have gotten creative with fantasy prize options (from cash prizes to big screen TVs), the fantasy football trophy is still a staple in most leagues. Fantasy Football participants have gotten very creative with Fantasy Football league trophies, even adding some tongue in cheek humor to the design (and name) of the award).

 

Some questions you might ask before choosing your trophy (or trophies) at Lachman & Co. are the following: Do you want to present a new trophy each year? Are you looking for a low-cost trophy or a high-end because Lachman & Co. offer both? Do you want your trophy to be customizable with your league or champions’ names? Do you want to give your trophy a name?

 

Whether you’re a San Francisco 49ers, New England Patriots, Pittsburgh Steelers or Detroit Lions fan, or any of the other great NFL teams, you’ll be thanked profusely for coming up with creative and fun trophies for your Fantasy Football league this season. Contact us at Lachman & Co. today to ensure your trophies will be ready and shipped by the end of the NFL season. Call us at (248) 948-9944.

Fantasy Football League Trophy

 

 

Back to School Promotional Ideas

There are too many summer traditions to name here. One that seems to come up every summer, especially around this time in early August, is for parents, teachers and children to exclaim, “I can’t believe how quickly summer has flown by!”

 

Indeed, it does seem like we only blinked and summer is nearing its end and we’re all shopping for new clothes and school supplies for our children. At Lachman & Co., we know that “Back to School” time means getting the latest greatest for our kids. Autumn and a new year of school means starting over with new things.

 

Lachman & Co. is excited to showcase our new Back to School collection, featuring the finest backpacks, keychains and technology products to engrave with your student’s name. Of course, with the growing popularity of Yeti-style products, we have some of the best and most affordable Thermoses and tumblers available. These make wonderful Back to School gifts for a teacher’s class or for a school to resell. Our durable tumblers with double wall vacuum insulation (shown below) are also great for fundraising opportunities.

 

Personalized Tumbler - Back to School Special

 

School Athletic Directors and volunteers involved with middle school and high school athletic departments love Lachman & Co.’s many offerings for school sports awards, banquet gifts and booster products. Show your school spirit with our customizable school sports products – all of which can be imprinted with your school logo. Whether it’s for the football, tennis, softball, baseball, lacrosse or track team, Lachman & Co. has been the first phone call high school athletic directors make before the students return to school and fall sports season begins.

 

Back to School time is exciting and we are excited to offer our top of the line promotional products and engraving options to you and your child’s school. Call Lachman & Co. today to see everything we have to offer Call today: (248) 948-9944.

 

 

We’ve Got the Time for You

Time is something that we all talk it about and yet it’s one of those things we can’t change. We each have 24 hours in our day no matter how wealthy, busy, lazy or productive we are. No matter how much we desire to have more time in our day, it’s just an impossibility.

 

At Lachman & Co., we want you to get the most out of your daily allotment of time. We know you’re busy, successful individuals who are trying to get the most out of your workday. We don’t want you to be bogged down dealing with ordering your company’s sales awards or trying to figure out the best place to get customized engraving done on your annual sales plaques.

 

Golf Trophies

 

At Lachman & Co., we are willing to take the extra time to help you — our clients. Helping you decide the best-looking sales awards that will really mean the most to your sales team is what we’ve been doing for generations. No matter where your company is located we pledge to take as much time as you need to decide on the best options for your company.

 

Hundreds of the top corporations and small businesses throughout North America trust Lachman & Co. for their engraving and sales awards needs. We know it’s because we are willing to go the extra mile for our clients. This summer, like all summers, Lachman & Co. is going above and beyond for our many Country Club clients. Whether it’s a golf tournament plaque, crystal award or glass award or a tennis trophy, our Country Club professionals know that Lachman & Co. is their first call every summer.

 

We also specialize in Equestrian event trophies, ribbons and rosettes for many equestrian clubs and associations for our horse lovers throughout the Midwest.

 

Call Lachman & Co. today to see how we’ll go to go the extra mile for YOU. Your coworkers will hold you in the highest regard for your time and dedication in choosing the best sales awards. Call today: (248) 948-9944.

Father’s Day Engraved Gift Ideas

 

Father’s Day is right around the corner and that means it’s time to decide what to get the men in your life. Whether it’s your dad, grandfather, husband, uncle or son, Father’s Day is a great time to show your appreciation for all these guys do. Remember that those cheesy neckties are just not going to cut it anymore.

 

Fathers come in many forms. Some are still with you physically, while others only remain in your heart. Some fathers are biological, some are adopted, and others are simply chosen. However, what all these dads share is an undying devotion to serve something greater than themselves.

 

Father's Day Engraving Gift

 

While it can be a challenge to find the perfect gift for these men, at Lachman & Co. we think the present they will appreciate the most is something personalized. Our 125 years of experience tells us that an engraved gift is a gift that truly lasts. It shows that some time and attention went into its selection. At Lachman & Co., we can engrave on just about anything and that adds a “forever” value that will be cherished.

 

For example, with golf and tennis season well under way, why not buy Dad one of our stunning golf or tennis products. We have gorgeous glass, crystal and marble items that will sit proudly on Dad’s desk. Or, consider an engraved walnut or mahogany plaque with a personal inscription on it for your father or grandfather. It’s an award that he’ll cherish because it’s unique. The beautiful award is something he can show off and he’ll be proud to hang it in his office or man cave.

 

Father's Day Engraving Gift Hammer

 

At Lachman & Co. we can engrave just about anything. Maybe it’s his favorite nostalgic tech product? Maybe you have his beloved pocket knife to engrave or you want to bronze his running shoes from his final half marathon? Whatever the item, why not make it something that will last and he’ll cherish for decades to come?

 

Visit our website at www.4-awards.com today or call us at (248) 948-9944. We’ve been putting our customers first for generations and we’re ready to put you first too.

 

Lachman & Co. – Truly a B2B Company

 

Lachman & Co. is one of Metro Detroit’s oldest family businesses. Lachman & Co. was founded by Joseph Lachman, a watchmaker, in 1893. Many decades later and now located in Southfield, Michigan, the company is run by Joseph’s great-granddaughter, Carrie Lachman, and now sells and custom engraved trophies, crystal awards and executive gifts.

 

While Lachman & Co. has been a B2C family business for over 125 years, what most people don’t realize is that we are predominately a B2B operation, working directly with other businesses. Yes, anyone can come into our store on Telegraph Road just north of 8 Mile Road and order a beautiful gift for a wedding shower, graduation gift, hostess gift, Mother’s Day gift and Father’s Day gift, but most of our business is the result of longstanding relationships with other businesses, nonprofit organizations, country clubs, churches, synagogues, and government offices.

 

Carrie Lachman of Lachman & Co. - Awards, Trophies, Gifts, Engraved Products

 

In some cases, it is the human resource director of a Fortune 500 company who has been ordering sales awards each year for the past several decades. In other cases, it is the golf manager at a country club who knows to order the club’s golf trophies from Carrie each spring. The personalized service is second to none and it’s rare to find a company that takes such pride in its work anymore.

 

For Carrie Lachman and her staff, that personalized service and commitment to quality is something that Lachman & Co. prioritizes in our digital age. Yes, businesses can order their engraved awards and plaques from an offshore company on the Web, but they’ll be missing out on the expertise and several years of experience in choosing the best award for the proper event. That is what makes Lachman & Co. unique in today’s day and age.

 

Personalized Keepsakes Make the Gifts of a Lifetime

According to an article in Forbes Magazine, Lady Gaga routinely gives friends custom-made engraved gifts. This multi-award winning superstar can get her friends anything because money is no object, but she understands the personal meaning behind engraved gifts.
 
Lady Gaga must be on to something. Personalized keepsake gifts are elegant reminders of special days and the hard work people put into their job. Whenever we hear that it’s so challenging to find the right gift for someone, we at Lachman & Co. like to remind them of the lifetime of appreciation the recipient will receive from a personalized keepsake. 
 
Personalized Keepsakes
 
When it’s time to honor someone — for an anniversary, a sales award, a work milestone or to recognize a special effort — helping them commemorate the occasion with an engraved keepsake serves multiple purposes. It shows that time and care went into selecting the gift and it also is something they will keep forever. At Lachman & Co. we sell a large variety of beautiful gift options that can be engraved with your message and the date of the milestone. 
 
The other nice thing about a personalized keepsake is that it has the date engraved on it so the recipient will also remember when they received it. Engraved keepsakes are also perfect for weddings and engagement parties, anniversaries, and many other memorable occasions. Lachman & Co’s keepsake gifts include jewelry and other adornments, but we also offer commemorative gifts with functionality. If you don’t see the particular gift you’d like engraved on our website, just ask us and we’ll do whatever it takes to order it for you and then engrave it. For more information visit our large selection of custom gifts on the Lachman & Co. website at www.4-awards.com.

You Can Put Their Name On It

There’s something special about personalization. We know that sounds funny because the definition of personalization is that it is made special for that individual. However, it’s true. When you present a colleague, boss or client with a beautiful glass photo frame, that’s a very nice gesture and it will be received as such. When you present the same beautiful glass photo frame and it has the words “Thank You for Your Guidance and Dedication” personalized with their name etched in the glass, it says you were willing to go the extra mile.

Engraved Glass - Executive Gifts

From wedding gifts engraved with the bride and groom’s names to gorgeous glass, crystal or marble executive gifts, Lachman & Co. is able to personalize hundreds of gifts to fit the occasion. For four generations, we’ve understood that personalized engraving truly takes a gift up a notch. Since engraving requires forethought, your gift recipient will know that some time and effort was put into the gift. Engraving is an art form and it will make your gifts even more impressive.

Please take a moment to browse through Lachman & Co.’s vast array of crystal, marble, granite and even solid wood gifts that can be customized with an engraved message. We promise it will be appreciated.

Leadership Lessons from Super Bowl LI

 

Although the 51st Super Bowl was only the 5th most watched in history, it was truly one of the most exciting sporting events of all time. The lesson most people will take from the Big Game this past Sunday night is to never give up. The Atlanta Falcons were winning big all game, but the New England Patriots didn’t give up and scored 31 unanswered points to win the championship in overtime. Led by their quarterback Tom Brady, the Patriots never gave up and emerged victorious.

 

Tom Brady 2017 super bowl

 

In business, this is a great lesson as well. It’s important for executives to never give up. The other lesson business people can take from Super Bowl 51 is that awards motivate employees to succeed. After all, each player on the gridiron Sunday evening was motivated to win a Super Bowl ring and the coveted Lombardi trophy for his team. In business, sales awards motivate our top producers to succeed. Sure, they will tell you that they just want to bring more revenue to the business, but the idea of being praised and rewarded with a beautiful sales award is just the right incentive for many salespeople.

 

At Lachman Co., a 4th generation Detroit company, we know how crucial these sales awards are for your workforce. Employees pride themselves on winning sales awards each year and display them proudly in their office. HR Managers and sales directors should contact Lachman Co. today to discuss options for sales awards for your company. Whether glass, crystal, lucite or any other type of sales award you’re looking for, you can be certain that we will create the perfect sales awards for your top workers. We also have a wide array of other staff awards including milestone awards for years of service, executive gifts and donor plaques for nonprofit organizations. Call us today for personalized service at (248) 948-9944.

International Auto Show a Time to Honor Best of Detroit

Once again the North American International Auto Show is turning all eyes around the world toward the Motor City. Cars put Detroit on the world stage a century ago and they continue to provide Detroit with the attention this great city deserves each January. One of the lesser known aspects of the Auto Show in Detroit each year is that there are winners presented with awards at the conclusion of the show.

 

Auto Show In Detroit - Sales Awards

 

Like most industries, beautiful awards are presented to showcase the commitment and success of professionals. Automakers, car company executives, dealership owners and car salespeople are just some of the individuals presented with awards at the Auto Show. Awards are also presented to those who design the cars, the mechanics who do the behind the scenes (or under the hood) work and the techies who put the computer and navigational infrastructure into the automobiles.

 

For four generations, Lachman & Co (based in Southfield, Michigan) has been designing and engraving every type of professional award. Our custom made trophies, plaques, and glass and crystal awards are among the most beautiful in the world. Like a beautiful Corvette coming off the assembly line in Detroit, our gorgeous awards will be the pride and joy of your top salespeople. Call us today to learn more about how we can help you reward excellence in your company.

 

Metaldyne Plant Award by Lachman & Co.

This is a custom award Lachman & Co. produced out of glass and aluminum for Metaldyne Performance Group, Inc.

Metaldyne Performance Group, Inc.

 

The Detroit News: Born in 1893, Lachman & Co. ages gracefully

Rubin: Born in 1893, Lachman & Co. ages gracefully

 

Stick around for 123 years and you generate a few stories, like the one about the fire.

That was 1943. Sol Lachman had died on the operating table seven years earlier — they were clumsy with brain tumors back then — but his widow was running the jewelry business, and Dora was tough.

She sifted through the rubble of Lachman & Co. the next day, found whatever wasn’t ruined, rented a storefront across the street on Michigan Avenue in Detroit and went back to work.

Seven decades later, Lachman & Co. has migrated north to Southfield. Like medicine, it has evolved; founded by a watchmaker in 1893, it now sells trophies, awards and executive gifts — basically, anything you might expect to be engraved and presented to someone who succeeded.

The company is far from the oldest in Metro Detroit, but this is an era where people live longer while occupations are almost disposable. A tenure that dates to Grover Cleveland’s second presidency seems at least worthy of a plaque — which brings up another story.

As part of the Detroit 300 celebration commemorating the city’s tricentennial in 2001, any business that had been around at least 50 years received a keepsake with a mounted Pewabic tile.

Lachman & Co. won the contract to create them, meaning “we made our own plaque,” Carrie Lachman says. “And they paid for it.”

Lachman, 54, represents the fourth generation. She’s the one who oversaw the migrations to Telegraph Road above Eight Mile and to the Internet.

Meantime, the first three generations oversee her.

 

 

Respecting the past

 

Portraits of her great-grandfather Joseph, grandfather Sol and father Philip take up most of wall behind her wide granite desk.

They just hang, though, rather than loom.

“It’s fun to tell the stories,” she says, “but it’s not me. I didn’t do it.”

It’s a sensible attitude, and probably a healthy one. Running a business carries enough responsibility without answering to someone who greeted customers on Michigan Avenue when it was dirt.

The oldest company in southeast Michigan is considered to be George Jerome & Co., a surveying and civil engineering firm in Roseville. Other extremely senior citizens include the architecture firm now known as SmithGroupJJR (1850) and the Roma Cafe (1890).

The Detroit News has been around since 1873, and we’re not even the oldest newspaper in our building. But Lachman & Co. has seniority over Pewabic (1903), Faygo (1907) and Better Made (1930).

The longevity “is exactly what drew me in,” sayd Doug Fraser, Michigan regional manager for the insurance reconstruction company Belfor USA.

He drives by the showroom on his commute to work, and the sign that reads “Established 1893” resonated when he needed an award for something akin to employee of the year.

“I didn’t want something cheap out of a catalog,” he says, and he’s since become a regular: “The selection is extraordinary, and the place is authentic.”

 

One ring, or 100 clocks?

 

If you won a bowling trophy in the 1950s, Carrie Lachman says, her dad probably provided it.

He began the transition from jewelry to corporate gifts and awards the day someone came in, admired an expensive Longines clock and said, “I’d like 100 of these.”

Carrie Lachman had once intended to go into theater, then considered fashion before Philip Lachman’s illness brought her into the firm. The youngest of five children, she’s the only one still in the area, and her two collegiate sons have other interests.

It strikes her that having made the company her own, with emphases on glass and crystal and a business model heavy on phone, mail and online orders, she might ultimately be the last Lachman out the door.

If that happens, she says, she’ll be OK with it — as was her father, who died in 1995.

“Don’t ever let this business run you,” he once told her. “You run the business.”

She takes that as permission to close, sell, change, or do whatever she sees fit. But that’s well down the paved road.

For now, she has orders to fill and helpful bureaucrats to correct. Every time she fills out a form, Lachman says, a clerk assumes there’s a typo and tries to change her date of opening to 1983.

Nope, she tells them. It’s 1893, a very good year.

 

 

Carrie Lachman Featured in the Detroit Jewish News

Route To Success

 

Local women entrepreneurs grow their businesses through technology.

 

It’s well documented that there is a dearth of entrepreneurial women in leadership positions in the technology industry. At tech conferences, there are long lines for the men’s restrooms, with uncharacteristically short lines at the women’s.

 

Beyond Marissa Mayer at Yahoo and Sheryl Sandberg at Facebook, most people would struggle to name other women running tech companies. Camp Inc., a new summer camp in the Rocky Mountains focusing on entrepreneurship and technology, finds it challenging to recruit teenage girls for its second summer, despite significant scholarship grants specifically for female campers.

 

The majority of entrepreneurs who have launched successful startups are men, and few Fortune 500 technology companies have women in top executive positions. Both business graduate schools and technology institutes are struggling to enroll more women to help change this imbalance.

 

Four entrepreneurial women, each with local roots in Metro Detroit, are bucking the trend and have found business success by using technology. They are not recent college graduates who have grown up with Facebook, Twitter and e-commerce; these serious entrepreneurs are middle-aged professional women who have discovered ways to exploit the Web, mobile apps and social media to grow their businesses.

 

Harnessing The Internet

Carrie LachmanCarrie Lachman is a fourth-generation owner of Lachman & Co., a custom awards and engraving store in Southfield. Her great-grandfather started the business more than 120 years ago as a jewelry store in Detroit. Succeeding her grandfather and then father, Lachman became the first female to lead the company. She likes to say she took a bricks-and-mortar business in Southfield and made it global, thanks to the Internet.

 

“Engraved awards and customized promotional products are a highly personalized industry, but with a dynamic website and an international reach on social networks like Pinterest, LinkedIn, Twitter and Facebook, we’ve found new corporate clients all over the country and in Canada,” she said.

 

“We used to rely on sending out large catalogs of our items through the mail and on customers calling in or faxing us their orders,” Lachman explained. “But as soon as we had to change an item or its price, it was cost prohibitive to reprint the entire catalog. The Internet has made everything easier for us. Our catalog has moved online, and we use social networks to tell our clients and prospects about new products.

 

“The Internet has changed everything in our industry. For clients, everything is an emergency, and we were one of the first to embrace the new technology that allows us to provide products quicker than ever before.”

 

Taxes For Ex-Pats

 

Diane Siriani, a local CPA, says that “technology” has been the buzz word in the accounting and tax industry for as long as she can remember. She started her career with a midsize firm more than 25 years ago, but after 9/11 she recognized that how the industry does business was going to change.

 

“In 2007, I purchased a tax service in Wyandotte and a significant side to this purchase was my ability to gain Internet presence with the help of the prior owner, who already had a tax preparation website.”

 

Little did Siriani know that website development was the easy part. She still had to find a niche, which proved more challenging.

 

“In March 2008, my daughter and her husband moved to London. The next year, when their tax return was due, they asked me to get involved. The wheels started turning and ExpatriateTaxReturns.com was born.”

 

Diane SSiriani recognized that countless American citizens live and work abroad who are confused about a special U.S. income tax they had to pay. Known as an expatriate tax, all American expats must file income taxes with the IRS each year even if they are being paid a salary from a foreign entity.

 

Siriani’s business model was to market to these expatriates through the Internet and have tax experts around the country prepare their expat tax returns. Her company has grown from preparing 100 returns the first tax season to more than 2,500 today.

 

Using Skype to videoconference with clients from around the globe, Siriani and her team of tax professionals patiently walk their clients through the complicated process of preparing expat tax returns. Even though Siriani has a local office in Metro Detroit, her business is borderless. She hires accountants from all over the country and uses social media to market her expertise.

 

“As a result of my development of ExpatriateTaxReturns.com,” she said, “we have brought our high-tech systems in house to our CPA firm, which keeps us ahead of the technology curve.”

 

Artist Banks On Social Media

 

Former Detroiter Julie Staller-Pentelnik has been a professional Judaic artist for more than 30 years. She specializes in Judaic art, ketubahs, mezuzahs and calligraphy pieces. Living in Cincinnati, with its small Jewish community, limits her ability to sell her artwork traditionally, but this entrepreneurial artist has turned her business into a thriving e-commerce company.

 

Julie Staller Pentelnik

 

Staller-Pentelnik sells most of her artwork online through her well-trafficked website (jspjudaic.com) and social networks. Displaying her artwork, like ketubahs, on social networks like Pinterest, a website that brides-to-be flock to before their wedding, has really spiked her annual sales.

 

She created a web presence about 10 years ago and, in the past few years, has realized that social media significantly expands her marketing reach.

 

“Through social media connections, I have been able to share my work, as well as learn what other Judaic artists have to share,” she said. “These connections have been made possible and enhanced by my ability to follow and share on different social media outlets.”

 

 

Online Marketing Boost

 

Cathi Lefton of Cathi Lefton’s Closet Redesigns found technology was changing her industry and she had to take part if she wanted to remain relevant in a crowded field. “Almost all of the new products coming out in my industry are introduced by email and on the Web,” she said. “All of my own marketing is done online.”

 

Thirty years ago, Lefton began working for the company that redesigned some of the closets in her own home. She learned the basics from the owner and, when he closed his shop, Lefton launched her own company.

 

“I used to advertise every week, but it really ate into the profits so I began looking to social media to market my company,” she said.

 - use bestShe recently received a call from a new client who said she asked on Facebook for a closet designer and immediately received three responses to call Lefton.

 

Traditional “word of mouth” has moved to the Internet, Lefton realized. Now, she shows off her expertise on her website, closetsthatwork.com, where she posts before-and-after images of closets she has redesigned. She also launched Facebook and Pinterest accounts.

 

Lefton’s business has grown many times over because her clients and friends are able to share photos and videos online of her work. She also uses LinkedIn, the business social networking site, to network with home builders, architects and interior designers who refer clients to her.

 

Women entrepreneurs have the same access to 21st-century technology as their male counterparts. It’s a level playing field for all business owners when it comes to putting a business on the Web.

 

While women still trail men when it comes to business ownership and launching startups, these four women entrepreneurs demonstrate that with dedication and the willingness to expand beyond the traditional walls of a company through the Internet, the sky is the limit.

 

Each of these businesswomen has found success through technology in ways that were not possible even a decade ago. These women say they’ll keep adapting as new technology emerges and will continue to watch their businesses flourish.

 

 By: Rabbi Jason Miller, Contributing Writer

 

Rabbi Jason Miller is an entrepreneur, educator and blogger. He is the technology expert for the Detroit Jewish News. Miller owns Access Computer Technology, a local computer support, web design and social media marketing company. Follow him on Twitter at @RabbiJason.

 

 

Employee Recognition – How Important Is It?

 

 

Employees like to feel valued and appreciated for what they do for your company and its mission — not to mention your bottom line. When employees commit to working for an organization, they like to feel like they are part of a team and family.

 

Often, they spend more time with coworkers than most other people in their lives.

 

P-1965PARecognizing the contributions employees make to an organization helps solidify relationships, fosters employee engagement and loyalty to the organization.

 

We are all wired differently, and not every social style needs public recognition, but even the most introverted person appreciates recognition for a job well done.

 

We all have a basic need to feel valued and loved. I’m always amazed when I acknowledge someone’s good performance or, recognize something they have done, at how they smile and seem to appreciate the feedback. Whether an employee is an introvert or an extrovert, it is important to recognize them for their hard work.

 

P-4502PA

There are two types of recognition:

 

Informal Recognition

 

You don’t need to have an overly formal process, spontaneous recognition is also important and can send a strong message. The closer recognition comes to a task, the more the employee will associate that recognition with the desired behavior.

 

Spontaneous recognition can be as simple as walking by an employee, observing a desired behavior and commenting on how much you appreciate it. These informal moments are invaluable and can reinforce an employee’s desire to do a good job.

 

T-302JDTFormal Recognition

 

Part of the challenge of recognizing employees, is making it a priority, stopping to think about it and doing it on a regular basis. Creating a structure for formal employee recognition is important and can help ensure employees get recognized.

 

This can be as simple as designating a certain month of the year as a month that employee contributions are recognized. Or, as structured as developing an employee-of-the-month program or employee-of-the-year dinner.

 

So what are some things that can be done to recognize employees?

 

Identify what is important to the employee

 

When doing employee recognition, it is important to find out what is important to the employee. It’s amazing how we think we know what would be really cool for someone else and then come to find out it is not as cool as we thought.

 

Some employees may value a day off with family or a preferred parking space. Others may value a dinner gift certificate, a home improvement store gift card or a mall gift certificate. The ideas are endless but the key is to find out what is important to that employee and identify a recognition gift that they would value and appreciate.

 

Ways to recognize employees

 

E-926MTRThere are lots of approaches to surprising and/or recognizing employees.

 

• public forums

• staff meetings

• annual employee dinners

• organization newsletters

• put a plaque on a wall

• surprising them at lunch

• meet them at their car at the end of the day

• a poster in the lobby

• a spot on the company website

 


Get creative!

 

The ideas are endless and so is the potential for creativity. Use your imagination and draw on the ideas of coworkers and those who know the employee best.

 

There are also organizations that sell employee recognition gift catalogs. The gifts come in all kinds of shapes and sizes and can be customized at varying price levels for budgeting purposes. The beauty of these programs is the employee can pick out a gift they want! Let them order their gift, and when it arrives, present it to them with a thank you!

 

At Lachman & Co., we are professional engravers specializing in creating custom engraved recognition products. Our awards represent the ultimate expression of excellence and perceived value, designed to motivate, inspire and retain the top performers in any organization. We offer a wide selection of shapes, sizes and themes – from stunning contemporary crystal awards to traditional solid wood award plaques, as well as an extensive line of desk and personal gifts. Our products are ideal for any award or gift occasion – corporate milestones, service and retirement, team or individual recognition, sponsorship, volunteer gifts – virtually any recognition event for corporations, schools, organizations or individuals alike. We invite you to browse our products and we look forward to working with you!

 

 

See Our Globe Collection

The globe has long been used as a symbol of accomplishment, wisdom, and unity; all worthy of awards and recognition.  When we think of champions and moments of great success, usually there is a trophy to commemorate the event and embody the competitive spirit.

 

These two characteristics are combined in our globe series, designed to shed light on the bigger picture of awards and recognition with a variety of styles, shapes and sizes to fit your event and budget.  Take a look at our beautiful collection and see for yourself that it really is possible to  hold the world in your hands.”

 

VIEW OUR GLOBE SERIES

 

Globe Trophy

Make Sports Mementos from Your Sports Memories

If you’re like 114 million other people, you probably tuned in to watch the Super Bowl on TV earlier this month.

 

For many Americans, the Super Bowl is all about football, food, friends and a lot of funny commercials. But if you actually attended this year’s “Big Game,” between the Seattle Seahawks and the New England Patriots, then your Super Bowl experience was about being in Phoenix and being part of history being made.

 

Why not preserve this wonderful memory with a keepsake memento of your Super Bowl ticket?

 

Lachman & Co. has a NEW version of our Program & Ticket display for all Super Bowl attendees and both Seahawks and Patriots fans (see below).

 

Our official Super Bowl 49 ready-made wall mountable program & ticket display with mahogany frame is the perfect way to save that Super Bowl Memorabilia! Engraved with the Super Bowl 49 logo, team logos and the actual game scores.  Great gift for any Super Bowl attendee and both Seahawks & Patriots fans.

Additionally, Lachman & Co. has sports memorabilia holders for your favorite treasures. From ball holders to tickets plaques, call us to help you preserve these fond memories.
Sports, Sports and More Sports
at 4-Awards.com
Whether you’re a sports memorabilia collector, just a big sports fan
or looking for the perfect gift for the fan…
From NFL Super Bowl and NHL Winter Classic to
the World Series and the Stanley Cup, we have everything
you’ll want to display autographed balls, game tickets,
jerseys and baseball bats.
Visit our website today to see some of our thousands of options. 

Happy Holidays From Lachman & Co.

The holiday time is a time of giving to your employees. Rewarding your workforce should be done for several reasons. It is important to reward your team with a holiday bonus to celebrate the end-of-the-year and their efforts over the past twelve months. It is also a time to keep your vital staff members energized for the coming New Year.

Lachman & Co. - Michigan's Favorite Engraver and Awards CompanyMany executives and business owners use the December holidays and the New Year as a time to improve a corporate recognition awards and corporate gift program. These programs can be a key to success for your business. Studies show that employees who are recognized and rewarded for hard work will continue to improve and stay hungry. Corporate gifts, including end-of-the-year awards, are important to let our people know their work is vital to the company’s continuing success.

Trophies, desk displays, framed awards and plaques are wonderful ways to recognize and thank the employees who earn them. Rewarding measurable achievements,engaging employees, motivating personnel and creating a corporate ‘Culture of Recognition’ are all keys to a successful company.

Let the corporate awards and engraving experts at Lachman & Co. help you pick out the right end-of-the-year recognition gifts and awards today. Visit our website at 4-awards.com or call us today. Your business depends on it!

Wishing you, your colleagues and your family a Happy Holidays and a successful year!

Last Minute Holiday Gifts for the Executive

 

Check out these Last Minute Holiday Gifts for the Executive at 4-Awards.com. We have an impressive selection of Executive Gifts. Quantity discounts and logo personalization available.

Last Minute Holiday Gifts for the Executive

Inergy of Michigan

Inergy of Michigan

LACHMAN & CO. OF SOUTHFIELD, MICHIGAN CREATES 300 CUSTOM-MADE CRYSTAL GLOBE TROPHIES FOR INERGY

Plastic Omnium, a leading global supplier of automotive components and body modules, automotive fuel tanks and systems, and waste container solutions, hosted a grand opening event today for its newly-constructed Inergy Automotive Systems Huron Township plant. The new plant is one of the largest of Inergy’s 32 manufacturing facilities worldwide. Approximately 300 customers, business partners, automotive industry leaders and local and international dignitaries gathered for the celebration. Everyone went home with a custom-made crystal globe trophy produced by Southfield-based LACHMAN & CO., a fourth generation family-owned and operated business in Metro Detroit.

The new 292,000 square-foot facility, located at 36000 Burelle Ave. in New Boston, Mich., today employs 400 skilled manufacturing and administrative workers and produces plastic fuel tanks.

“We are not only celebrating the opening of this facility, but our commitment to the state of Michigan and the growth of the automotive industry as a whole,” said Mark Sullivan, president and CEO of Inergy Automotive Systems in the Americas. “We strongly believe in the skilled workforce here in the automotive capital of the world, and we are proud to increase our footprint in this great state.”

Mr. Laurent Burelle, chairman and CEO of Plastic Omnium cuts the ceremonial ribbon at the grand opening of the company’s Inergy Automotive Systems Huron Township plant on Oct. 15 2013. Pictured left to right: Paul Henry Lemarie, director and COO of Plastic Omnium; Jean Burelle, chairman and CEO of Burelle SA; Eliane Lemarie, Plastic Omnium board member; Laurent Burelle; Ambassador Francois Delattre, French Ambassador to the United States; Hau Thai-Tang, group vice president, global purchasing of Ford Motor Co.; and Mark Sullivan, president and CEO of Inergy Automotive Systems, the Americas

Speakers during the event included, Ambassador François Delattre, French Ambassador to the United States, Hau Thai-Tang, vice president, global purchasing for Ford Motor Co. and Laurent Burelle, chairman and CEO of Plastic Omnium.Dignitaries in attendance included Michigan State Senator Patrick Somerville, State Representative Martin Howrylak and Wayne County Executive Robert Ficano.

After the luncheon and speaker program, guests toured the new facility, where they were able to view some of the plants’ production lines.  The Inergy Automotive Systems Huron Township plant manufactures plastic fuel tanks using the company’s extrusion blow molding process. Extrusion blow molding allows the company to produce tanks from one solid piece of plastic that can be custom molded to fit customer specifications.

Plastic fuel tanks are lighter than their metal counterparts, resulting in increased fuel economy, resistance to corrosion, durability in crashes and cost-efficiency in production.  As a tier one supplier, Plastic Omnium’s Automotive Division manufactures exterior parts for automotive manufacturers in all markets across the globe.

THE BHARATIYA TEMPLE

The Bharatiya Temple

 

Lachman & Company recently created a custom donor plaque for THE BHARATIYA TEMPLE in Troy.

This Hindu Temple is a newly finished building that won some very impressive architectural awards.  Carrie Lachman was  invited to the opening so they could acknowledge Lachman and Company for designing these beautiful plaques which are now hanging in their entrance way.

Here are some photos from the event:

TEMPLE

You Deserve Awards

This year Lachman and Company celebrates its 120th Anniversary in business and we are very proud and excited to offer our customers the most comprehensive line of high-quality recognition products available.

 

We have kept the favorites and have added many new beautifully designed pieces in all areas.  We are very excited about the new line of awards and plan to extend these lines in the future.  All of the dedicated people at Lachman and Company thank you for your past support and look forward to serving you in 2013.

 

Please contact us for any or your golf outing events and family reunions this summer and don’t forget gifts for all of the Dads and Grads coming up this month in June.

 

Some of the exciting events we had the honor and pleasure of providing awards for in the recent past include the Detroit/Wayne County Port Authority in which we created the Carl Levin Bronze Plaque and the L. Brooks Patterson Elite 40 Under 40 Awards.

 

Have a look at the wonderful Father’s Day and Graduation gift options we are offering this month.

Carl Levin

The Detroit/Wayne County Port Authority just sent us this photo of the Carl Levin Bronze Plaque Lachman & Company created.

 

Order Today! (248) 948-9944

Order Today! (248) 948-9944

20955 Telegraph Road
|
Southfield, MI 48033
fax: (248) 948-8123
|
lachman@4-awards.com